12.30.13

Asking For IRS Tax Help From A Professional

afithIRS tax help is always there to assist individuals who are faced with tax issues. Basically, it is a responsibility for everyone to file a federal tax return. Failure to do so can be costly because the government may impose criminal or civil sanctions. People who have this case often seek the assistance of IRS agents to clearly identify their lapses. However, to make the consultation easier, IRS tax help is now available offline or online. There are a number of great services that have tax assistance agents who offer help. The government website of IRS is also a good medium to seek for assistance so there is no reason why an individual cannot defend himself/herself in the court.

Taxes are our duties as citizens but if you cannot file a tax return, you will be faced with different consequences. …

11.14.13

Overseas Marketing: Finding The Right Talent Is Tough

While business is robust globally, in some countries, such as Russia, Mexico and Singapore, finding people to successfully lead the marketing mission is mired in cultural difficulties.

“If we place an American in an international environment, what they find is that they’ve been relying on their own intuitions in the markets. [U.S.] intuition is not going to serve me in China,” says Chris van Someren, managing director at New York-based Korn/Ferry International, the world’s largest search consultancy.

Cultural intricacies

ciIn marketing, intuition and a deep understanding of cultural intricacies play important roles in how products will go over in business-to-business and consumer markets.

For instance, a cosmetics marketer uses her cultural intuition by knowing what colors are popular and what national stars are wearing these days. “Most clients think that we can train [marketing executives] over time, but it’s

10.21.13

No Wonder There Was A Bubble: Looking Back At Insane Web Prices

(Ok, folks, this is a real article. From 1998. Which is pretty hilarious. Wow were we ever flush back around the tech bubble!)

mowThe median price for building a marketing-oriented Web site has increased by as much as 78% since October 1997, with costs for putting a small company on the Web jumping the most, according to Business Marketing’s latest national survey of Web developers.

Rates for midsize and large marketers have posted more modest median hikes of 20% and 10%, respectively.

The median price nationally for a simple Web site has jumped from $25,000 eight months ago to $44,500 today. (For details on survey methodology, see Page 28.)

Sophistication grows

More functional, medium-level sites rose in price from $83,000 to $99,750, while the largest sites, which had been dropping in price, reversed that trend and saw prices increase for

10.6.13

Tips For Offering A Valuable Internship Experience

An internship can either be the best experience for marketing students – or a summer in hell.

Take, for example, the intern who spent his time couriering photos from office to office by bicycle and fetching lunch for co-workers. Or the student who was ignored and unassigned during a six-week internship at a busy corporate marketing department.

As former interns and professionals who run internship programs will tell you, the key to a successful internship program for all involved is an organized experience with planned, hands-on marketing tasks in addition to the ubiquitous grunt work.

uc“The program should be something structured, with projects that are thought about ahead of time,” says Susan Tull, assistant director of the Haas School of Business at the University of California of Berkeley.

Ms. Tull spent several years running internship programs at Clorox, Oakland, Calif.,

09.24.13

Print Vehicles Didn’t Get The Web, No Matter What They Said

The get-it-now promise of the Internet is pushing publishers to re-engineer their circulation fulfillment processes as more subscription orders pour in from the Web.

“Web consumers are developing certain expectations of the fulfillment relationship,” says Steve Sutton, who is group circulation director for Ziff-Davis’ Yahoo! Internet Life, PC Computing and Internet Computing and is in charge of online subscription marketing for all of Ziff-Davis’ paid circulation titles.

“These expectations revolve around speed of transaction,” Mr. Sutton says.

They want confirmation fast

vdgtwIn other words, new customers who subscribe to print magazines online want to know their order has been received and is rolling forward right away.

Web fulfillment is a hot issue these days. The American Business Press, New York, is surveying its members about their on-line fulfillment experiences and strategies.

It’s clear everyone is struggling to change their models

09.5.13

Customer Experience Beats Advertising Every Time

Dad and his two sons couldn’t stand it anymore. Out of the house and into the car they went, off to one of the world’s most famous hamburger happy places. Once up to the menu speaker, the boys blared out their requests. The world seemed like a better place as Dad drove up to the drive-through window.

What happened next, though, was unexpected. A huge rat darted onto the driveway, its steely eyes glaring into the headlights. Still, even one of America’s most beloved brands deserves a break, the startled father thought. He told the assistant night manager what had happened. “Yeah, I know,” came his reply. “Customers tell me all the time. But by the time I come out, it’s gone.”

Company should know better

ceba

Meanwhile, the family, their appetites pretty much gone, sat squirming in the car waiting